The Project

We approached the tour as a ‘week-long public program’, to ensure the media visitors engaged with not only the art, but also the social history, cultural and religious context that surrounds it. The program included everything from museum and artist studio visits to Kabuki theatre, historic landmarks and important temples in Toyko, Kyoto and Miyoshi. We ensured the Art Gallery’s broader communication plans and objectives were kept in mind while creating an enriching, informative and stimulating experience for their media guests.