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Toshiba: Made in 17 Hours Exhibition


Clemenger BBDO Sydney for Toshiba Australia and New Zealand


Tomokazu Matsuyama


24 – 25 June 2015

Our Brief

To find a suitable Japanese artist and work with them to develop an exhibition that delivered on the marketing campaign concept for Toshiba Australia: can an artist create an entire exhibition en route from Tokyo to Sydney using only a laptop with a 17-hour battery life?


Artist Liaison
Curatorial Services
Bilingual Arts Management
Exhibition Writing
Exhibition Design

The Project

An exhibition of work by renowned artist Tomokazu Matsuyama at the Quayside Room, MCA Australia, as part of a product launch and marketing campaign for Toshiba Australia. Also included translation for marketing video produced by Clemenger BBDO Sydney.


Artwork: Tomokazu Matsuyama for Toshiba Made in 17 Hours campaign, giclee prints, 2015
Photography: Jackson Gallagher

Toshiba: Made in 17 Hours Exhibition
Toshiba: Made in 17 Hours Exhibition
Toshiba: Made in 17 Hours Exhibition

Made in 17 Hours documentary. Created by Clemenger BBDO Sydney for Toshiba Australia & New Zealand. Translation by ArtsPeople.

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