Toshiba: Made in 17 Hours Exhibition
24 – 25 June 2015
To find a suitable Japanese artist and work with them to develop an exhibition that delivered on the marketing campaign concept for Toshiba Australia: can an artist create an entire exhibition en route from Tokyo to Sydney using only a laptop with a 17-hour battery life?
Bilingual Arts Management
An exhibition of work by renowned artist Tomokazu Matsuyama at the Quayside Room, MCA Australia, as part of a product launch and marketing campaign for Toshiba Australia. Also included translation for marketing video produced by Clemenger BBDO Sydney.
Artwork: Tomokazu Matsuyama for Toshiba Made in 17 Hours campaign, giclee prints, 2015
Photography: Jackson Gallagher
Made in 17 Hours documentary. Created by Clemenger BBDO Sydney for Toshiba Australia & New Zealand. Translation by ArtsPeople.