To find a suitable Japanese artist and work with them to develop an exhibition that delivered on the marketing campaign concept for Toshiba Australia: can an artist create an entire exhibition en route from Tokyo to Sydney using only a laptop with a 17-hour battery life?
Bilingual Arts Management
An exhibition of work by renowned artist Tomokazu Matsuyama at the Quayside Room, MCA Australia, as part of a product launch and marketing campaign for Toshiba Australia. Also included translation for marketing video produced by Clemenger BBDO Sydney.
Artwork: Tomokazu Matsuyama for Toshiba Made in 17 Hours campaign, giclee prints, 2015
Photography: Jackson Gallagher